Engagement rate calculator
Enter a post's interactions to see engagement rate by reach and by followers — the two numbers clients actually ask about.
Total interactions
0
By reach
—
By followers
—
| Platform | Typical | Strong |
|---|---|---|
| 0.5% – 1.5% | above 3% | |
| 2% – 4% | above 6% | |
| X / Twitter | 0.3% – 1% | above 2% |
| 0.1% – 0.5% | above 1% |
Which number should you report?
Engagement by reach tells you whether the content landed with the people who saw it. Engagement by followers tells you whether your audience still cares. Report both — by-reach flatters small accounts, by-followers flatters accounts with strong distribution.
What counts as an interaction
Likes, comments, shares and saves. Comments and shares are worth more than likes as signals, so track them separately as well as in the total.
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